PRODUCTS, SERVICES AND CONSUMER PERCEPTION
WHAT IS IT ABOUT?
Market surveys serve and are useful for the company to understand the consumer and his actions.
It is a marketing strategy used to understand the needs of the latter, with respect to a service or a specific product.
At a purely operational level, it concerns the collection of concrete data through the use of statistical tools, with the aim of providing company decision-makers with information relating to the potential of the project that is being carried out, so as to implement it, where deemed necessary, the correct modifications to be successful.
A market survey carried out and carried out in an excellent way allows you to learn to read the language of the consumer. A powerful tool that makes use of the description of the interviewed public, with respect to the proposed and/or desired service or product.
From an entrepreneurial point of view, the inclusion of market surveys to support the strategy helps to establish: which product is better to develop and above all which is the best selling price.
Understanding the needs of the reference market before and better than others is a source of competitive advantage and is what makes the difference in terms of success.
Internationally, the administration of telephone questionnaires, carried out by qualified and native-speaking personnel, allows you to better understand the linguistic and cultural nuances of the country in which you intend to develop the business project.
THE BHYPE MARKET INVESTIGATION SERVICE POWERED BY BLENDIT GROUP
KNOWING THE DEMAND IS KNOWING THE MARKET
In order to be able to sell your services or products with maximum profit, it is essential to explain precisely to the consumer why what the company offers is the ideal solution to a specific problem or need.
Bhype makes the professionalism and experience of its marketing expert team available to companies to shed light on three fundamental aspects:
- Target requests
- What to propose to the customer to satisfy the needs and requirements
- Tools to make the current and potential consumer understand the uniqueness of the value proposition offered
- Identification of the right positioning within the reference market
- Early interception of market trends and before they arise
- Evaluation of the price range relating to the product/service to be offered on the market